Marketing ToolsMarketing tools are essential resources used to promote a product, service, or brand. These tools can help businesses to reach their target audience more effectively and efficiently, thereby boosting their...
Category - BUSINESS & ECONOMY
As the world has gone digital, businesses need to adapt to this change and make their presence felt online to grow and reach a wider audience. This is where digital marketing agencies come in to help businesses of all sizes and...
Elevator pitches are commonly used in business and networking situations, where you may only have a short amount of time to make a positive impression on a potential customer, investor, or partner. Lets see how to craft an...
Recession in an EconomyA recession in an economy is a significant decline in economic activity that lasts for an extended period of time. Lets see the Definition, Causes of Recession, Effects of a Recession& What happens...
Challenges in new product development stageCompanies that fail to develop new products are putting themselves at great risk. Their existing products are vulnerable to changing customer needs and tastes, new technologies...
Introduction – Strategies for New Product to be launched:Product success is both difficult to define and difficult to achieve. It is estimated that there is a one-in-three failure rate among new product introductions...
Developing a New Product Process – Introduction:Every company must develop new products. New-product development shapes the company’s future. Replacement products must be created to maintain or build sales. Customers...
Once a company has carefully segmented the market, chosen its target customers, identified their needs, and determined its market positioning, it is better able to develop new products. Let’s see some 10 Ways to Develop a New...
Pricing involves determination of the price of the product. It plays an important role in the marketing of the goods and services. It is considered as an effective weapon during stiff competition as firms compete with each other...
The service marketers have realized that it is not desirable to address the whole market with their offers. There is a need to choose the markets and target them with its service offers. Target Marketing recognizes that...