How AI is used in Digital Marketing?

Introduction:

In this article, we will see about AI powered Digital Marketing, how AI in used Digital Marketing, and lastly what are the advantages AI can bring to Digital Marketing.

What differentiates a Machine from a Human?

Machine:

Can work 24 x 7
Has No emotions
Does not has intelligence
Machine depends on the data •

Human:

Human can’t work 24×7
Human has emotions
Human has intelligence
Human use their brain, ability to think and memory

What is Intelligence?

The ability to acquire and apply knowledge & skills
It’s all about powers of reasoning & insight
Look for data & past experience and also learn from it.

What constitutes intelligence?

5- Dimensions

Reasoning
Learning
Perception
Problem solving
Linguistic intelligence (Language learning)

What is Artificial Intelligence?

Not available naturally in a machine.
Decoding how human thinks.
Giving cognitive senses to machine – AI Agent

Cognitive senses:

Touch
Sight
Hearing
Taste
Smell

For Example) Sofia – Robot got citizenship – Expressive face

AI System:

Firstly any system that can learn from experience is an AI System
Using the learning to reason
Recognize images (For example -Facial recognition)
Learn from experience
Uses the learning to reason
Recognizes images
Solves complex problems
Understand languages
Lastly Create perspectives

If a machine can do any of these is called an AI system

“AI simulation of human intelligence processes by machines, especially computer systems”

For Example) 10+5 =15 we give input and code for add to get output is 15

If we give 10, 5, and 15 as output the machine gets data. Not 100% accurate

What is Digital Marketing?

Business Development
Corporate communication & PR
Marketing & branding strategy

Digital tools in Marketing:

Email marketing
Pay Per Click Marketing
SEO
Social Media Marketing
Online presence – For Example) Website, Blogs, Online ads
Digital marketing – Generate a lot of data
Using data for decision making
Data is acquired with AI as a tool

AI powered Digital Marketing:

Find a pattern in the data of the customer to solve a problem.
Google-powered by AI

Google RankBrain:

RankBrain is a component of Google’s core algorithm which uses machine learning to determine the most relevant results to search engine queries.
Pre- RankBrain Google utilized its basic algorithm to determine which results to show for a given query.
Post – RankBrain it is believed that the query now goes through an interpretation model that can apply possible factors like the location of the searcher, personalization, and also the words of the query to determine the searcher’s true intent.
By discerning this true intent, Google can deliver more relevant results.

Chatbots:

It is the biggest example of the use of AI technology. They act as a virtual assistant for customers whether you ask Alexa to play your favourite song or Siri to set an alarm.
There are several chatbots AI programs that can help you engage with your customers in a better way. Therefore you can add useful chatbots to your websites, emails, apps & text messages.
Chatbots can also help you collect leads while you sleep

Alexa for Marketing:

Seek inputs & do real-time
Tide has also created its own Alexa skill
The company’s tide stain remover skill offers its users step-by-step instructions via voice on how to eliminate about 200 forms of stains so users can implement the steps in real-time.
Consumers already recognize tide as an expert in caring for stains –This Alexa skill is merely an extension of it, building on the company’s reputation and also improving goodwill with consumers.

Personalised Product recommendations:

Firstly Retail and ecommerce brands use AI technology to track their customer’s preferences habits and buying behaviour.
Ecommerce giant Amazon uses AI powered recommendation engines to effectively provide personalized suggestions.
Cross-sell and also Up-sell
Above all it is used in Recommendation Engine chart

Enhanced shopping experiences:

Instead of browsing images of products with augmented reality, people can try products before you buy them
Swedish furniture giant IKEA is taking AI digital marketing one notch higher. They are launching an app based on AR that will enable customers to visualize IKEA products in their own homes.
AR – Augmented Reality

AI powered Website builders:

Artificial Intelligence in Digital marketing promises to take all of the labour out of website design.
AI powered website design platform, The Grid, can design a website for you based on user data and also how they interact with your customer.

What is the future of AI in digital marketing?

With AI technology, marketers can spot trends and predict them for the future. They can then make decisions based on these facts, on how to allocate their budgets, and also who they should target. By using AI technology companies can reduce spending on digital advertising by knowing only the target audience and also spending their time on high-value work.

Benefits of AI in Digital Marketing:

Firstly it helps you understand your audience better
Improve user experience
More effective marketing
Increases productivity
Lastly Increases ROI.

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