Role of Marketing in Strategic PlanningIntroduction: Role of Marketing in Strategic PlanningStrategic planning is the process of developing and maintaining a feasible fit between the organization’s objectives, skills...
Category - BUSINESS & ECONOMY
Introduction: Steps in a Sales ProcessSales process is a series of ordered and value-added steps towards a predetermined goal which is a sale. Almost every business has their own sales process which dictates how their sales...
Definition of B2C Marketing – IntroductionBusiness-to-Consumer marketing focuses on the relationship between a company and the end customer of a product or a service. By trend, consumers are influenced by emotions, are...
Introduction: Strategies of Retail MarketingRetailing in India supports its economy by 14 to 15 percent of its GDP. India is one of the fastest growing retail markets in the world, with 1.2 billion people. India’s...
Introduction: The Importance of Marketing in a BusinessMarketing is crucial in the enhancement of the business of any organization. Marketing is the performance of business activities that directs the flow of goods and...
Introduction: Tools for Direct MarketingDirect marketing attempts to acquire and retain customers by contacting them without the use of an intermediary. In this article let’s see the most Important Tools for Direct...
Introduction – Direct Marketing with ExamplesDirect marketing is an interactive marketing system that uses one or more advertising media to affect a measurable response and/or transaction at any location. In this...
Introduction – Characteristics of the Mixed EconomyIn this article lets see What is the Mixed Economy, Characteristics of the Mixed Economy, Mixed Economy in India, Its advantages & Disadvantages.What is the...
Introduction:Social media is proven to be successful when implemented with Content marketing. Native contents on social networks will increase engagement with target audience and also the possibility to reach a desirable...
Definition of Marketing Management- Introduction:Marketing management is an organizational method that focuses on fulfilling the organization’s marketing objectives, such as achieving customer satisfaction, ensuring high...