Content Marketing Strategies

Content Marketing Strategies for Small Businesses

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November 11, 2022
by DEEPAK RAJ
7 min read
4 Comments
Content Marketing Strategies

Introduction:

Social media is proven to be successful when implemented with Content marketing. Native contents on social networks will increase engagement with target audience and also the possibility to reach a desirable viral scale. That is why businesses are making the change to Content marketing. In this article We’ve compiled a List of the Best Content Marketing Strategies for Small Businesses available Today. Read on to discover them!

Content Marketing Strategies

What is Content Marketing?

“The creation of content that is relevant, compelling, entertaining and valuable and this content must be consistently provided to maintain or change the behavior of customers. Content marketing is an essential marketing activity that helps retain customers, acquire new ones and also helps companies to build a strong brand.”

What is Content Marketing?

What is content marketing examples

Content Marketing Examples includes

content marketing examples

 All of these forms of content are meant to provide useful and relevant information that delights users and attracts them to your brand.

Must Read: UNDERSTANDING DIGITAL MARKETING

Content Marketing Quote

“Content marketing is the gap between what brands produce and what consumers actually want.”

“Content Marketing provides 4x the ROI of our traditional marketing spend”

“Content is fire. Social media is gasoline.”

“Content is King.”

Need for Content Marketing Strategies:

  • There is a change in buyer attitudes toward traditional media and the credibility of content
  • Buyers need content that makes them smarter and also more knowledgeable.
  • Traditional media sources can’t be counted on to assist you in reaching your customers.Social media tools can provide better and more buyer data than traditional media partners.
  • Media companies are shrinking their budgets, thus reduce content quality: These continued cutbacks reveal significant opportunity for businesses to become the publisher themselves to attract the information-thirsty customers.
  • Selling to your customers is becoming more challenging: Even though traditional marketing will always work, it is clear that the future of marketing will be centred on conversations and engagement between business and also customers
  • Because technology is both cheap and easy to use, even small companies can deliver great content solutions to a targeted customer base: By becoming the publisher themselves, businesses can gather a huge amount of data relating to current and also future customers easily and inexpensively. They can say goodbye to the middleman.
  • High-quality editorial from the business expert is trusted: Company should be the expert of their own field; therefore, they should possess the most trusted content resource that will attract and retain customers and prospects

Advantages of Content Marketing Strategy:

Content Marketing Quote
  • Helping search and SEO
  • Building credibility and value
  • Building relationships
  • Reducing dependence on external sources
  • Bringing more control over company’s messages
  • Differentiating oneself as being an expert on a certain topic
  • Bringing versatility to business’s marketing strategy, including planning, content creation, distribution and also measurement.

5 Content Marketing Strategies for Startups

1. This B.E.S.T. formula (Important Content Marketing Strategy)

It is created by Pulizzi and Barrett (2009, 27-29) for the purpose of creating a content marketing roadmap. They want this formula to make it easier for companies “to make the transition to the creation of valuable and also relevant content” for the target audience. In other words, it is to say that companies should not start executing a content marketing campaign before having a sound content strategy. It is possible to apply this formula in most of the media such as online, print and in-person communications.

The B.E.S.T. formula, which is illustrated in figure , aims to simplify a complicated process of marketing so that a company’s marketing strategy would be:

  • Behavioral: Everything a business communicates with its customers has a purpose. It is essential to realize the goal of such communications/conversations.
  • Essential: Deliver information that the target audience needs or useful to their success at work or in life.
  • Strategic: The content marketing effort must be an integral part of the overall business strategy.
  • Targeted: The content must be precisely targeted to a specific audience so that it is truly relevant to the buyers.

2. The Four Pillar theory

These two theories are undoubtedly similar in the first three parts which translates:

  • “1. Reader’s Goals” into “Essential”;
  • “2. Your Objectives” equals “Behavioral” and
  • “3. Content Topics” is similar to “Targeted”.
  • The only difference in these two theories is “4. Tone of Voice” and “Strategic”. However, to look in greater details,The “Strategic” part of B.E.S.T. theory can be combined into the part“
  • 2. Your Objectives” in Tucker’s Four Pillars theory. So, in a way of words, Tucker has one more “pillar” than Pulizzi and Barrett’s formula.

3. The S.A.V.E. framework

The S.A.V.E. framework initially was introduced by Richard Ettenson, Eduardo Conrado, and Jonathan Knowles in the Havard Business Reviews, January/February 2013. They think the classic 4P’s marketing model is not necessarily relevant to the current marketing landscape anymore and also it is needed to be reinterpreted.

4. The Killing Content

Nguyen Quoc Binh (2013) uses this illustration in his blog to suggest the type of contents that should be most effective in content marketing: Nguyen categorizes contents into three different types that are:

  • Random content: Can be anything, for example, shocking news or entertainment news that are easily forgotten.
  • Branded content: Contents that are relevant to the company or the industry.
  • Contents customer wants to hear: Contents that solve problems.

5. The Science of Virality

Virality is the goal of content marketing. The more viral the contents are, the more people consume them. Thus, the more effective, the marketing campaign becomes. In their research named “What makes Online contents Viral?”, Berger and Milkman (2012) proved that viral content tends to be:

  • Surprising
  • Interesting
  • Intense (ideally awe-inspiring)
  • Positive
  • Actionable (practically useful)

Measuring the effectiveness of content marketing

Measuring a marketing effort is essential to every marketing campaign in order to make adjustments (if necessary) and conclusions. By measuring, businesses look at Key Performance Indicators (KPIs) and Return On Investment (ROI).

Key Performance Indicators

Measurement is important to any marketing effort. The following KPIs for content marketing:

  • Pipeline value
  • Qualified leads
  • Form submission rates
  • Click-through rates
  • Number of open (for emails or newsletters)
  • Funnel conversion
  • Closed deals
  • Number of meetings achieved with sales opportunities.

Conclusion:

Thus, Content Marketing Strategies plays an important role as it answers your audience’s questions and helps you build trust, develop relationships, improve conversions, and generate leads. By using the above 5 Content Marketing Strategies, Startups can easily increase their conversions.

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About the author

DEEPAK RAJ

Writing is my Niche with which I like to share my thoughts and values. I believe words are the most powerful tool which can even Start/Stop a War. By using Motivating & Positive words, we can inspire others. By using Harsh words, we can hurt others. As it is proven Scientifically (Newton's Law) & Spiritually (Karma), "For every action, there is an equal & Opposite Reaction." So, Stop Hatred & Start Spreading love.

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