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Strategy to Increase Sales – Introduction:
In this article you can Learn how to increase Sales, Strategy to Increase Sales, Overcoming Sales Objections and finally Powerful Sales Closing Techniques.
What is Sales?
Sales is a process that results in a transaction between two or more parties in which the buyer receives the offering (Product/Service) as a result seller gets something of Value in return which is usually money.
![Sales](https://findinsights.in/wp-content/uploads/2022/05/image-17-805x404.png)
Strategy on how to Increase Sales
Now lets see the strategy on how to increase sales.
OVERCOMING SALES OBJECTION:
“The greater the obstacle the more Glory in Overcoming”
![OVERCOMING SALES OBJECTION](https://findinsights.in/wp-content/uploads/2022/05/image-18-805x452.png)
Three factors for Objections:
1. Skeptical – Doubtful
- Firstly Lack of Rapport
- Poor Q & A
- Moving too fast
- Above all Over promising
2. Misunderstanding of products or services
Steps to avoid it:
- Identify the needs and also understand goals
- Provide benefits
3. Stalling – Delay
- Firstly not authorised to decide
- Not convinced
- No time
- Finally No money
Seeing Objections as Opportunities:
“Luck is what happens when preparation meets Opportunity”
Translating the objection to a Question
- Firstly Indicate interest
- Practice this techniques
Translating Objection to a Reason to buy
- The objection is a benefit
- Give Information and also Statistics
![Strategy to Increase Sales](https://findinsights.in/wp-content/uploads/2022/05/image-21.png)
Getting to the bottom:
“Successful people ask better questions, and as a result, they get a better answer”
Ask right question to develop a positive rapport.
Asking appropriate questions:
- Allow customer to finish
- Also Maintain eye contact
- Be positive and also be prepared
Common Objections:
- Your product is expensive
- I’m not interested
- I need to think about it
- Finally Your product does not meet our needs
Finding a point of agreement:
- By agreeing on small points, clients find it easier to agree to a sale.
- For Example) Technical support after sale, Outline features & benefits.
Agreeing with objections to make the sale
- You are listening
- Educate the customer
- After that Explain why
Have the client answering their own objection:
- It tells us what he/she needs to strike a deal
- Understand the problem
- Why do you feel we are expensive?
- What price were you considering?
- What can you afford?
Render it Unobjectionable:
- Firstly provide the background of the company
- Explain why you are qualified
- Share statistics and also Client testimonials
Deflating Objections:
- Communicate with the client
- Discuss with the client
- For Example) Allow me to explain what worked for another clients
Unvoiced Objections:
- How to dig up the “Real Reason”
- Prospects will provide clues
- Develop a relationship
- After that Gently probe throughout the conversation
Bringing their Objections to Light
- Firstly Pay attention to reactions
- Identify them
- Finally Address them
Must Read: SALES PITCHING SCRIPT (THE ULTIMATE GUIDE)
THE 5 STEPS TO HANDLE SALES OBJECTIONS:
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- Expect them (Objections)
- Welcome them
- Affirm them
- Complete answers (For Objections)
- Compensating benefits
Do’s and Don’ts
Do’s
- Firstly stay positive
- Listen carefully
- Be aware of your body language
- Affirm clients
- Finally provide facts with your answers
Don’ts
- Say something unflattering about your company
- Say anything negative about the competitor
- Lose your temper
- Ignore an objection
Stealing the Deal:
“Some People dream of success, while others wake up and work hard at it”
Finally after overcoming objection you should be able to seal the deal.
POWERFUL CLOSING TECHNIQUE:
![SALES CLOSING TECHNIQUE - Strategy to Increase Sales](https://findinsights.in/wp-content/uploads/2022/05/image-20.png)
- Close questions
- Assuming the close
- Physical actions For Example) fill form
- Best deal For Example) Discount
The power of reassurance
- Money back guarantee
- Case studies and also testimonials
- Finally Positive review
Things to remember:
- Remain calm and also be positive
- Do not pressure the clients
- Finally Keep things simple
Words from wise:
“Sales are contingent upon the attitude of the sales person not the attitude of the prospects”
“Stop Selling; Start Helping”
“Here is a simple but powerful rule… Always give people more than they expect to get”
Must Read: EFFECTIVE METHODS OF SALES PROMOTION TO WIN MORE CUSTOMERS
Conclusion:
In conclusion by following the above techniques we can overcome Sales Objections and increase Sales of any products/services.
Explore More Articles:
- MARKETING MANAGER ROLES AND RESPONSIBILITIES
- 7 IMPORTANT STEPS IN A SALES PROCESS
- 12 LATEST STRATEGIES FOR MARKETING A PRODUCT
- UNDERSTANDING DIGITAL MARKETING
- WHAT IS AFFILIATE MARKETING? (HOW TO GET STARTED)
- EFFECTIVE BRANDING METHODS
- UNDERSTANDING CONSUMER BEHAVIOR
- IMPACT OF MARKETING ON SOCIETY
- HOW AI IS USED IN DIGITAL MARKETING?
- WHAT IS THE DEFINITION OF ECOMMERCE
- WHAT IS ZERO-BASED BUDGETING
- THE ROLE OF MARKETING IN STRATEGIC PLANNING
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