SALES PITCHING SCRIPT (The Ultimate Guide)

MUST READ: 10 ESSENTIAL SOFT SKILLS IN SALES EVERY SALESPERSON NEEDS

How to Make Sales Pitch

Lets see the step by step guide to prepare a Winning Sales Pitch

STEP BY STEP GUIDE TO PREPARE SALES PITCHING SCRIPT

1) DO YOUR HOMEWORK

• Research the buyer’s needs, what their challenges are and how your product can help them achieve their goals. Learn about their company, their industry, their and also your competitors.
• Good research demonstrates to the buyer that you understand their business. Focus on the product features that will matter to them most.

Ideas for research include:

• Tour stores or visit restaurants to understand how the product fits in their product lines and can help the organization meet its goals;
• Talk to staff, store managers, chefs, restaurant owners or consumers and also identify needs;
• Attend industry events: conferences, workshops, tradeshows and also network with other industry members to learn who the buyers are and what they are looking for;
• Keep up to date with market drivers and also trends related to food consumption in the target market; and/or
• Check out the competition: remember there is always competition! Be prepared to answer how the product compares to competing products in terms of product quality, availability, pricing, special deals and also promotional allowances, etc.

2) KNOW YOUR AUDIENCE

First identify the person who makes the purchasing decisions for your product category. Get to know who you are meeting with and also be prepared to provide the information he or she needs.

3) LENGTH OF YOUR SALES PITCHING SCRIPT

• A good sales pitch gets the point across by captivating the audiences’ attention. Keep your pitch simple, relevant and also engage your audience.
• The length of your pitch depends on the audience and the situation. Most networking transactions are less than 30 seconds, so it is important to have a pitch ready for these situations.
• This is usually the first interaction with a person and if a connection is made, it can lead to longer pitches.
• A short pitch might include introducing yourself, your company and what you do. Longer pitches are appropriate for audiences that are interested in hearing more about the company and also the products offered you do.
• Longer pitches are appropriate for audiences that are interested in hearing more about the company and also the products offered

4) SALES PITCH CONTENT

Your sales pitch should tell your story and include:

• An introduction of yourself and your role in the company
• A brief description of the company, operations, product(s) and also channels of interest (retail, foodservice, export)
• A description of product(s) being pitched
• Why you decided to produce the product(s)
• An explanation as to what differentiates your product from the competition (i.e. your value proposition);
• The market drivers and also trends that your product addresses;
• Information on where you have successfully sold your product(s);
• Showing that you understand the buyer’s challenges and also how you can help
• Sharing the next steps for your company.

5) FOCUS ON PRESENTING SOLUTIONS

• For instance, tell the buyer how your product will solve their problems, help them achieve their goals faster, save time or protect them from risks.

6) PRACTICE YOUR DELIVERY

• Practice your pitch. And practice some more.
• Watch yourself in a mirror or have a friend video you practicing your pitch.
• You will be amazed at what you learn about your presentation skills when you watch yourself.
• Make people want to listen to you through body language and a tone of voice that demonstrate confidence and also enthusiasm – let your passion shine through.

7) ASK FOR THE SALE

• Project confidence when making the close and rehearse it carefully.
• The goal is to make the buyer feel confident about your solution, that buying your product will make their life better.

8) EXPECT REJECTION

• It is likely that you will hear “no” more than “yes”. Learn from a “no”.
• Ask for feedback: What will it take to get a yes? Who else might be interested?

9) QUESTIONS

• When meeting with a buyer be ready to answer questions.
• Think of some common questions that the buyer might ask and prepare answers to them.
• If the conversation is waning, ask and answer questions yourself to show that you have done your research; but be careful not to be a “Know it All”.
• Your answers should be concise, demonstrating confidence and expertise. It’s all about building trust and relationships. The buyer will feel that he or she can trust you and your company because you know what you are doing.

10) BUYER INFORMATION PACKAGE

• Be sure to bring all the information a buyer will need to contact you and also detailed information about your product(s).

11) FOLLOW UP

• Follow up is one of the most important aspects of a sales pitch.
• What is done after the pitch will often determine whether or not a sale is made.
• Lastly Be sure to follow through on what was promised.

BONUS TIPS FOR EFFECTIVE SALES PITCHING SCRIPT:

• Be focused and organized: your mission is to sell your product
• Practice, practice and practice: your pitch should roll off your tongue
• Look professional: like someone that can be trusted
• Be compelling: make them want to buy your product
• Include humour in your presentation
• Include “Aha” moments where the buyer can relate to what is said
• Use props: to demonstrate product and features
• Buyers are busy, never interpret a lack of response as a definite no.
• Keep following up until a definite answer is received. If it is a ‘no’ be persistent and also try again.

LIKE WHAT YOU’RE READING?
CHECK OUT SOME OF OUR OTHER GREAT CONTENT HERE:

• EFFECTIVE METHODS OF SALES PROMOTION TO WIN MORE CUSTOMERS
• 7 IMPORTANT STEPS IN A SALES PROCESS
• ROLE OF BLOGS IN MARKETING
• MEANING OF MARKETING SEGMENTATION
• MARKETING MANAGER ROLES AND RESPONSIBILITIES
• UNDERSTANDING DIGITAL MARKETING
• WHAT IS AFFILIATE MARKETING? (HOW TO GET STARTED)
• PERFORMANCE MARKETING – A BEGINNER’S GUIDE
• EFFECTIVE BRANDING METHODS
• UNDERSTANDING CONSUMER BEHAVIOR
• HOW AI IS USED IN DIGITAL MARKETING?
• 5 BEST SOCIAL MEDIA PLATFORMS FOR BUSINESS IN 2022
• WHAT IS THE DEFINITION OF ECOMMERCE
• ROLE OF SOCIAL MEDIA IN MARKETING
• WHAT IS ZERO-BASED BUDGETING
• 5 BEST MARKETING STRATEGY IN PRODUCT LIFE CYCLE FOR 2023
• 8 STRATEGIES OF RETAIL MARKETING TO DRIVE SALES
• WHAT IS THE IMPORTANCE OF MARKETING IN A BUSINESS?

Share this post: on Twitter on Facebook on Google+

Post Views: 1,079