SALES PITCHING SCRIPT: Ultimate Guide to make Winning Sales Pitch
Sales Pitching Script – Introduction:
A Sales Pitch is a condensed sales presentation where a salesperson explains the nature and benefits of their business, ideally in less than one or two minutes. In this article lets see the Step by Step Guide on how to prepare sales pitching script that Wins. At the end of the article you will also see my Bonus Tips for an Effective Sales Pitch.
Types of Sales Pitches:
- The One-Word Pitch
- The Social Media Pitch
- The Elevator Pitch
- The Cold Call Pitch
- The Email Pitch
- The Follow-up Pitch
Must Read: STRATEGY TO INCREASE SALES
How to Start Sales Pitch
- Developing and delivering a sales pitch comes naturally for some people and is very difficult for others. Business owners must make sales pitches all the time: to buyers, consumers, employees and investors in order to grow the company.
- Presenting the right information in a convincing manner is key to making the sale. Buyers always emphasize the importance of building good relationships.
- Relationship building starts with your first contact with a buyer.
How to Make Sales Pitch
Lets see the step by step guide to prepare a Winning Sales Pitch
STEP BY STEP GUIDE TO PREPARE SALES PITCHING SCRIPT
1) DO YOUR HOMEWORK
- Research the buyer’s needs, what their challenges are and how your product can help them achieve their goals. Learn about their company, their industry, their and also your competitors.
- Good research demonstrates to the buyer that you understand their business. Focus on the product features that will matter to them most.
Ideas for research include:
- Tour stores or visit restaurants to understand how the product fits in their product lines and can help the organization meet its goals;
- Talk to staff, store managers, chefs, restaurant owners or consumers and also identify needs;
- Attend industry events: conferences, workshops, tradeshows and also network with other industry members to learn who the buyers are and what they are looking for;
- Keep up to date with market drivers and also trends related to food consumption in the target market; and/or
- Check out the competition: remember there is always competition! Be prepared to answer how the product compares to competing products in terms of product quality, availability, pricing, special deals and also promotional allowances, etc.
2) KNOW YOUR AUDIENCE
First identify the person who makes the purchasing decisions for your product category. Get to know who you are meeting with and also be prepared to provide the information he or she needs.
3) LENGTH OF YOUR SALES PITCHING SCRIPT
- A good sales pitch gets the point across by captivating the audiences’ attention. Keep your pitch simple, relevant and also engage your audience.
- The length of your pitch depends on the audience and the situation. Most networking transactions are less than 30 seconds, so it is important to have a pitch ready for these situations.
- This is usually the first interaction with a person and if a connection is made, it can lead to longer pitches.
- A short pitch might include introducing yourself, your company and what you do. Longer pitches are appropriate for audiences that are interested in hearing more about the company and also the products offered you do.
- Longer pitches are appropriate for audiences that are interested in hearing more about the company and also the products offered
4) SALES PITCH CONTENT
Your sales pitch should tell your story and include:
- An introduction of yourself and your role in the company
- A brief description of the company, operations, product(s) and also channels of interest (retail, foodservice, export)
- A description of product(s) being pitched
- Why you decided to produce the product(s)
- An explanation as to what differentiates your product from the competition (i.e. your value proposition);
- The market drivers and also trends that your product addresses;
- Information on where you have successfully sold your product(s);
- Showing that you understand the buyer’s challenges and also how you can help
- Sharing the next steps for your company.
5) FOCUS ON PRESENTING SOLUTIONS
- For instance, tell the buyer how your product will solve their problems, help them achieve their goals faster, save time or protect them from risks.
6) PRACTICE YOUR DELIVERY
- Practice your pitch. And practice some more.
- Watch yourself in a mirror or have a friend video you practicing your pitch.
- You will be amazed at what you learn about your presentation skills when you watch yourself.
- Make people want to listen to you through body language and a tone of voice that demonstrate confidence and also enthusiasm – let your passion shine through.
7) ASK FOR THE SALE
- Project confidence when making the close and rehearse it carefully.
- The goal is to make the buyer feel confident about your solution, that buying your product will make their life better.
8) EXPECT REJECTION
- It is likely that you will hear “no” more than “yes”. Learn from a “no”.
- Ask for feedback: What will it take to get a yes? Who else might be interested?
- When meeting with a buyer be ready to answer questions.
- Think of some common questions that the buyer might ask and prepare answers to them.
- If the conversation is waning, ask and answer questions yourself to show that you have done your research; but be careful not to be a “Know it All”.
- Your answers should be concise, demonstrating confidence and expertise. It’s all about building trust and relationships. The buyer will feel that he or she can trust you and your company because you know what you are doing.
10) BUYER INFORMATION PACKAGE
- Be sure to bring all the information a buyer will need to contact you and also detailed information about your product(s).
11) FOLLOW UP
- Follow up is one of the most important aspects of a sales pitch.
- What is done after the pitch will often determine whether or not a sale is made.
- Lastly Be sure to follow through on what was promised.
BONUS TIPS FOR EFFECTIVE SALES PITCHING SCRIPT:
- Be focused and organized: your mission is to sell your product
- Practice, practice and practice: your pitch should roll off your tongue
- Look professional: like someone that can be trusted
- Be compelling: make them want to buy your product
- Include humour in your presentation
- Include “Aha” moments where the buyer can relate to what is said
- Use props: to demonstrate product and features
- Buyers are busy, never interpret a lack of response as a definite no.
- Keep following up until a definite answer is received. If it is a ‘no’ be persistent and also try again.
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