Learn the Art of Persuasion Skill

Persuasion Skill

Introduction:

In this article you will learn the Art of Persuasion Skill which will make you become an influencer in Life & Career and also help people transform their lives.

Persuasion meaning:

It is an umbrella term of influence. It can attempt to influence a person’s beliefs, attitudes, intentions, motivations, or behaviors.

What is Influence?

The ability to help others change their Thoughts, Beliefs and also Actions.
The ability to help people transform their lives.

Importance of Influence:

Firstly to be more influential on the job. Helps you be more effective with your friends, family & children
Learn how to spot negative persuasion strategies in ads & from politicians
Helps you gain access to resources.
Certainly to Improve your relationships
Be able to effectively share your ideas and get your point across.

The power of influence:

Beginning concept:

Openness & Sincerity are the BEST Persuasion tools
Be kind, be warm, be loving, be giving, & be happy
Simply share some of yourself

“The head never hears… Until the heart has listened”

You must begin to see yourself as a “Master Persuader”

“Perception is Everything”

What is Persuasion Skills?

Persuasion Skill is a powerful and amazing type of human communication. Simply through ordinary talk, when you cause others to alter a belief, change an emotion, or act differently, you’ve persuaded them. Persuasion involves you, other people, and change. Persuasion is a fundamental and natural part of human contact and human society. It’s about using words for change.

Persuasion Powerful Tool 1:

The following are the 6 Master principles of “Persuasion” which is scientifically proven.

Reciprocity
Scarcity
Authority
Commitments
Social proof
Likability

1) Reciprocity:

People respond in kind. Create positive loops!

For Example) in marketing giving sample free

2) “The law of scarcity”

We perceive things that are scarce as more valuable

For Example: “Limited Time Only”

3) Authority power:

Showing our “Position” or expertise

For Example: Marketing expert, doctor, lawyers, etc.

4) Commitment:

People commitments are very important to them
Commitments are powerful
“Progressive commitment”
Moving them along step-by-step

5) Social proof:

We look to others for clues as to what we should do
Other people are clueless too
For Example) Testimonials, reference clients, feedback.

6) Likability:

Why do like one person more than another?

Smile
Similar traits
Mutual friends
Outgoing
Body language
Match speed and pace
Similar language
Agreeable & Open
They like us!
Similar IQ
Listening & validating
Appreciative
Show interest
Proximity
Obligation
Empathy

They must have following Persuasion tool!

“TRUST”
Freely given
Presumed
Authority
Reputation
Mindless
Earned

What builds trust?

Time/history
Consistency
Sharing
Reciprocating
Testing
Secret
Rapport
Mutual friends

Other Trust builders:

Protection
Value/belief
Kindness/Caring
Mutual goals
Greed
Lancing things
Leverage/security

Emotional Reasoning:

Do we act from emotion or logic?
Does emotion back by logic?
90% Emotional 10% Logical

More powerful tools for Persuasion:

Our most powerful human drive is to change our state
People always do things for THEIR reasons Not ours!

Logic system:

Everyone has a set system for how they think and how they put their logic together.
“That Makes sense”
Talk or Explain

The power of perceptual contrast

High price – Low price
Old days – Today
Old way – New way
Long time – Short time

For Example) Now Jus 10$

“The Setting pre-defines the Situation”

Office
Casual setting
Home advantage
“Tell people who they are”
Warm
Kind
Loving
Patient
Excited
Intelligent

Listen for Values & beliefs. Then apply them to whatever idea you want to promote

Persuasion Skill Tool 2: Rapport Building & Reputation

“Reputation”

A positive reputation “Pre supposes” several nice things about you
It’s like being liked Ahead of Time!
For Example) Referral

“Matching & Mirroring”

Physiology
Beliefs
Self talk
Visualization
Sequence

Make other person feel comfortable

Use good “Attending Skills”

Let people know what you like in them!

Smile! So happy to see you!

Speaking Vs Listening

Talk no more than 30% of the time
“Conversational Generosity”

Proximity: (Nearness)

More close more open

Appropriate touch:

Like handshake

Body language:

Such a way we are paying attention to others
It is much better to be interested than interesting
“Sensing & Expanding” in conversation. Belief value, idea, logic, etc
For Example) that is true. Acknowledging.

Compliments:

For Example) Nice dress!

Help people feel good about themselves

Use humor to build rapport:

40% of all ads use humor!

Attention

Defensiveness (Less)

Likability

“Emotions creates Motion”: People are moved by their emotions.

Increase the person’s faith:

Demonstrate!
Go first. “Be the change you want to see in the world”

Doubt:

How can we use doubt?
Loosen old negative beliefs
Help them look at something anew
Open them to new ideas

Develop a network of friends: Who will always stand by you.

Obedience:

People will follow gentle instructions.
Lead & others will follow…
Be bold & take leadership position.

Believability:

People tend to believe what they read & rarely question the merits.
For Example) Testimonials
Use quotes to boost credibility!
“Bring on your witness”
Show your research “He with the best research wins”

Confidence: People fear doing the wrong thing. So they naturally follow confidence.

Questions: They determine the focus & direction.

Storytelling: Storytelling keeps interest

Reverse – Rebuttal: Turn the objections into the Reason!

Conclusion:

Thus by applying the above Persuasion tools & techniques we can master the art of persuasion skill and become a positive Influencer in Life & Career.

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