Persuasion Skill
Introduction:
In this article you will learn the Art of Persuasion Skill which will make you become an influencer in Life & Career and also help people transform their lives.
Persuasion meaning:
It is an umbrella term of influence. It can attempt to influence a person’s beliefs, attitudes, intentions, motivations, or behaviors.
What is Influence?
- The ability to help others change their Thoughts, Beliefs and also Actions.
- The ability to help people transform their lives.
Importance of Influence:
- Firstly to be more influential on the job. Helps you be more effective with your friends, family & children
- Learn how to spot negative persuasion strategies in ads & from politicians
- Helps you gain access to resources.
- Certainly to Improve your relationships
- Be able to effectively share your ideas and get your point across.
The power of influence:
Beginning concept:
- Openness & Sincerity are the BEST Persuasion tools
- Be kind, be warm, be loving, be giving, & be happy
- Simply share some of yourself
“The head never hears… Until the heart has listened”
You must begin to see yourself as a “Master Persuader”
“Perception is Everything”
What is Persuasion Skills?
Persuasion Skill is a powerful and amazing type of human communication. Simply through ordinary talk, when you cause others to alter a belief, change an emotion, or act differently, you’ve persuaded them. Persuasion involves you, other people, and change. Persuasion is a fundamental and natural part of human contact and human society. It’s about using words for change.
Persuasion Powerful Tool 1:
The following are the 6 Master principles of “Persuasion” which is scientifically proven.
- Reciprocity
- Scarcity
- Authority
- Commitments
- Social proof
- Likability
1) Reciprocity:
People respond in kind. Create positive loops!
For Example) in marketing giving sample free
2) “The law of scarcity”
We perceive things that are scarce as more valuable
For Example: “Limited Time Only”
3) Authority power:
Showing our “Position” or expertise
For Example: Marketing expert, doctor, lawyers, etc.
4) Commitment:
- People commitments are very important to them
- Commitments are powerful
- “Progressive commitment”
- Moving them along step-by-step
5) Social proof:
- We look to others for clues as to what we should do
- Other people are clueless too
- For Example) Testimonials, reference clients, feedback.
6) Likability:
Why do like one person more than another?
- Smile
- Similar traits
- Mutual friends
- Outgoing
- Body language
- Match speed and pace
- Similar language
- Agreeable & Open
- They like us!
- Similar IQ
- Listening & validating
- Appreciative
- Show interest
- Proximity
- Obligation
- Empathy
They must have following Persuasion tool!
- “TRUST”
- Freely given
- Presumed
- Authority
- Reputation
- Mindless
- Earned
What builds trust?
- Time/history
- Consistency
- Sharing
- Reciprocating
- Testing
- Secret
- Rapport
- Mutual friends
Other Trust builders:
- Protection
- Value/belief
- Kindness/Caring
- Mutual goals
- Greed
- Lancing things
- Leverage/security
- Do we act from emotion or logic?
- Does emotion back by logic?
- 90% Emotional 10% Logical
More powerful tools for Persuasion:
- Our most powerful human drive is to change our state
- People always do things for THEIR reasons Not ours!
Logic system:
- Everyone has a set system for how they think and how they put their logic together.
- “That Makes sense”
- Talk or Explain
The power of perceptual contrast
- High price – Low price
- Old days – Today
- Old way – New way
- Long time – Short time
For Example) Now Jus 10$
“The Setting pre-defines the Situation”
- Office
- Casual setting
- Home advantage
- “Tell people who they are”
- Warm
- Kind
- Loving
- Patient
- Excited
- Intelligent
Listen for Values & beliefs. Then apply them to whatever idea you want to promote
Persuasion Skill Tool 2: Rapport Building & Reputation
“Reputation”
- A positive reputation “Pre supposes” several nice things about you
- It’s like being liked Ahead of Time!
- For Example) Referral
“Matching & Mirroring”
- Physiology
- Beliefs
- Self talk
- Visualization
- Sequence
Make other person feel comfortable
Use good “Attending Skills”
Let people know what you like in them!
Smile! So happy to see you!
- Talk no more than 30% of the time
- “Conversational Generosity”
Proximity: (Nearness)
More close more open
Appropriate touch:
Like handshake
Body language:
- Such a way we are paying attention to others
- It is much better to be interested than interesting
- “Sensing & Expanding” in conversation. Belief value, idea, logic, etc
- For Example) that is true. Acknowledging.
Compliments:
For Example) Nice dress!
Help people feel good about themselves
Use humor to build rapport:
40% of all ads use humor!
Attention
Defensiveness (Less)
Likability
“Emotions creates Motion”: People are moved by their emotions.
Increase the person’s faith:
- Demonstrate!
- Go first. “Be the change you want to see in the world”
Doubt:
- How can we use doubt?
- Loosen old negative beliefs
- Help them look at something anew
- Open them to new ideas
Develop a network of friends: Who will always stand by you.
Obedience:
- People will follow gentle instructions.
- Lead & others will follow…
- Be bold & take leadership position.
Believability:
- People tend to believe what they read & rarely question the merits.
- For Example) Testimonials
- Use quotes to boost credibility!
- “Bring on your witness”
- Show your research “He with the best research wins”
Confidence: People fear doing the wrong thing. So they naturally follow confidence.
Questions: They determine the focus & direction.
Storytelling: Storytelling keeps interest
Reverse – Rebuttal: Turn the objections into the Reason!
Conclusion:
Thus by applying the above Persuasion tools & techniques we can master the art of persuasion skill and become a positive Influencer in Life & Career.
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